Search engine optimization or SEO is already integral to the success of small businesses. It helps to reach out to as many people as possible and give them a reason to buy what the company offers. Since there are too many competitors, standing out on search engines is a significant advantage. For entrepreneurs who are yet to start doing small business SEO strategies, here are ten tips to consider.
- Craft the strategy before designing the website
SEO strategies shouldn’t be an afterthought. Even before designing the website, there should be a clear SEO plan. Every element of the website will depend on this plan. It also helps with branding. The website should contribute to the company’s branding strategy, and everything should be clear from the start.
- Analyze the competitors
Another crucial step is to analyze the competitors. Determine how to do better than them. Figure out where they are in their SEO campaigns, and try to defeat them. It also helps to think of other selling points to win the target audiences over.
- Use keyword search tools
At the heart of every SEO campaign are keywords. The goal is to optimize them to be on top of Google when potential customers search for information online. It’s natural for people to visit the top websites. No one will dig through the rest of the search engine to find more information if the first page already has rich details available. Making it to the first page is a daunting task. It can even be futile if the company targets the wrong keyword. Using keyword search tools is necessary since they will provide the best recommendation.
- Write content for human readers
The human readers should be the priority. Regardless of the technical SEO aspects to consider, the website will be for human beings. It makes no sense to do well on the technical side of the campaign, but the visitors don’t understand anything. The content might be too vague or confusing for them.
- Create video content
While articles are still effective in convincing people to buy the products and services, videos should be the highlight. They’re shorter and easier to absorb. Most people are busy, and they don’t have time to analyze long articles. They prefer watching a short but informative video. Regardless of the chosen content, the goal is to establish authority. It convinces people to trust the brand.
- Improve the loading speed
Again, SEO isn’t only about having quality content. Before people can see what’s inside the website, they have to get in first. If it’s challenging for them due to the loading speed, it’s a disaster. Improving the loading speed is part of the web design. Remove unnecessary elements and run the website on a speed test tool. If there are issues, reconsider the content and remove more items.
- Establish relationships with the use of backlinks
While the use of backlinks seems like an outdated strategy, it’s still relevant. The idea is to connect with other websites, especially high-quality websites. Google will rank websites higher if they have more connections. The key is to go beyond online links. Ask the other businesses to collaborate on other projects and see where it goes.
- Create responsive small business SEO websites
More than 50% of Internet users look for information through their mobile devices. They no longer wait until they get home to open a desktop computer. It’s also easy to process everything on a small device. Therefore, failing to create a responsive website is a lost opportunity. There should be no problem when the users navigate the website and buy products using their phones. They’re also busy, and the process should only take a few minutes.
- Have a strong social media campaign
SEO and social media are no longer separate marketing efforts. They go together in building the company. It helps to post links to the website on social media pages. It also helps if the website makes it easy for people to share the content on their chosen social media platform. Google made it clear that companies with active engagements on social media have a better chance of ranking high.
- Optimize for voice search
Apart from regular SEO, voice searches are now popular. Most people have voice assistants at home. They use the devices when looking for information. Optimizing for voice search is unique since it involves a longer keyword. Users utilize longer sentences or questions to find information. Be ahead of the competition and optimize for these keywords. Voice technology will be the future of SEO, and it would be great to have an advantage.
These are only some useful strategies available. Keep trying and determine what works. Use the right metrics to see if the campaign is heading in the right direction. Be open to changes if need be. Maintain the website and focus on quality content all the time.